If all of your social media posts are about selling, don't be shocked when your fans stop talking. That's the important message that music marketers extraordinaire Michael Brandvold and Jay Gilbert share in this brief 12 minute podcast. Listen and learn.
With the summer concert season bginning, Live Nation has announced ‘National Concert Week.’ From today through May 8, fans can access exclusive $20 all-in tickets to 2,000+ major concerts.
Shows With Live Nation’s $20 All-In “National Concert Week” Ticket Offer On Sale Now:
311 / The Offspring
3 Doors Down / Collective Soul
5 Seconds of Summer
Alan Jackson
Arcade Fire
Avenged Sevenfold / Prophets of Rage
Backstreet Boys
Beck
Bon Jovi
Brad Paisley
Breaking Benjamin / Five Finger Death Punch
Bush / Stone Temple Pilots / The Cult
Charlie Puth
Chicago / REO Speedwagon
Chris Brown
Coheed and Cambria / Taking Back Sunday
Counting Crows / LIVE
David Blaine
Daryl Hall and John Oates / Train
Dead & Company
Def Leppard / Journey
Dierks Bentley
Dwight Yoakam / Lucinda Williams / Steve Earle
Enanitos Verdes / Hombres G
Erasure
Foreigner / Whitesnake / Jason Bonham’s Led Zeppelin Evening
Game of Thrones
G-Eazy
Godsmack / Shinedown
Gov’t Mule / The Avett Brothers
Halsey
Imagine Dragons
Janet Jackson
Jason Aldean
Jeff Beck / Paul Rodgers
Joe Biden
Juanes / Mon Laferte
Keith Urban
Kesha / Macklemore
Kevin Hart
Kid Rock
KIDZ BOP LIVE 2018
Kygo
Lady Antebellum / Darius Rucker
Lindsey Stirling / Evanescence
Logic
Luis Miguel
Luke Bryan
Lynyrd Skynyrd
Maroon 5
Miranda Lambert / Little Big Town
Ms. Lauryn Hill
NEEDTOBREATHE / JOHNNYSWIM
Niall Horan
ODESZA
Ozzy Osbourne
Paramore
Pentatonix
Poison / Cheap Trick
Post Malone
Rascal Flatts
Ray LaMontagne
Rise Against / AFI
Rob Zombie / Marilyn Manson
Rod Stewart / Cyndi Lauper
Shakira
Shania Twain
Steely Dan / The Doobie Brothers
Styx / Joan Jett and the Heartbreakers
The Smashing Pumpkins
Thirty Seconds To Mars
Vans Warped Tour
Weezer / Pixies
Zac Brown Band
For a full list of participating artists, please visit: NCW.LiveNation.com.
The music industry is experiencing a resurgence thanks to streaming revenue. But can that growth continue and will more users return promised revenue to artists and labels? MIDiA's Mark Mulligan says that new data from Sweden, where paid subscriptions account for 96% of the streaming market, offers answers.
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By Mark Mulligan of MIDiA from the Music Industry Blog
Earlier this week the IFPI released its Global Music Report – an essential tool for anyone with a serious interest in the global recorded music business. One interesting trend to emerge was the slowdown in Swedish streaming growth and its knock-on effect on overall recorded music revenues. Sweden has long been the leading indicator for where streaming is likely to head, providing a picture of just how vibrant a sophisticated streaming market can be. But now, with the market reaching saturation, it also gives us some clues as to what the long-term revenue outlook for the global music market could be.
According to the IFPI, Swedish streaming revenues reached $141.3 million in 2017, up from $125.7 million in 2016, with subscriptions accounting for 96% of the total. That was an increase of just $9.3 million, or 7% year-on-year growth, down from 10% in 2016 and 23% in 2015. This is a typical trajectory for a market when it has progressed to the top end of the growth curve. With synchronisation and performance revenues collectively growing by just $1.5 million in 2017 and downloads and physical both continuing their long-term decline, streaming is not only the beating heart of Swedish music revenues, it is the only driver of growth. Consequently, overall Swedish recorded music revenues grew by just 4% in 2017, compared to 6% in 2016 and 10% in 2015. As streaming matures, total market growth slows.
So what can we extrapolate from Sweden onto the global market? Firstly, there are a number of unique market characteristics to be considered:
These factors considered imply that Sweden is an indicator of an optimum state streaming market; others may not get there or will not get there so quickly. This could mean that legacy formats decline more quickly in comparison, making total revenue growth slower. However, given that downloads are a bigger chunk of revenues in most markets, these factors should cancel each other out. Therefore, an annual growth of 4% in total music revenues is a decent benchmark for long-term revenue growth.
The question is, what happens to the remnants of declining legacy format revenue? Do those CD and download buyers disappear out of the market, or does some of their revenue switch over to ensure that growth continues further? The likelihood is that Apple will see much of its longer-term growth come from converting higher value iTunes customers into subscribers, but there is a clear case for expanding the market beyond 9.99. The current 10% price hike experiment Spotify is running in Norway is one route. But, a suite of higher tier products is a better solution, as are super-cheap low-end products (e.g. $0.25 a week for Today’s Top Hits) and, of course, boosting ad-supported revenue to steal audience from radio. That latter point is probably the best long-term option for pushing real continual recorded music industry growth.
