Given the multitude of available channels, it's unrealistic to expect to be able to promote your music on all of them. A more effective strategy is to focus on those platforms most likely to offer success. Here we look at determining which channels those might be, and utilizing them accordingly.
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In this new post from MusicThinkTank, Jon Ostrow breaks down how to identify which platforms are most compatible with an artist's content and how they can successfully market their music to an online audience.
"While engagement and community development is a wonderful thing, there needs to be a next step. This is where fan conversion comes in. This is the step where a fan you can only reach online becomes a fan you can reach directly via email (read: mailing list above), allowing for great opportunities to sell more merch, concert tickets, and yes even albums."
from hypebot http://ift.tt/2bP6EYY
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