Christian P. Pewitt Blogs: People Are Spending 15 Hours A Week On The Internet Outside Of Work

Tuesday, November 21, 2017

People Are Spending 15 Hours A Week On The Internet Outside Of Work

People are spending a lot of time online, according to the latest Limelight Networks’ “State of User Experience” report. 54% of US consumers are now spending more than 15 hours outside of work on the internet each week. Here are the main online activities and behaviors:

US consumers spend each week:
- on social media sites (4 hrs, 44 mins)
- watching videos (4 hrs, 12 mins)
- reading the news (3 hrs, 24 mins)
- online shopping (3 hrs, 22 mins)
Laptops are the main device for online activities in US, followed closely by smartphones
When it comes to consumers’ demands for online experiences, the expectations are high - and security is a major concern. 1 in 4 US consumers note they would not continue to make purchases on a website that has experienced a security breach.
Limelight’s survey also revealed the financial impacts of poor ecommerce experiences: 39% of US consumers will leave a website that’s taking too long to load and go on to make purchases with a competitor.
81% Americans noted they’ll recommend a brand to a friend if they had a “positive experience with its website”