Nielsen says the acquisition will give them greater ability to provide audience and usage analytics as well as allowing Nielsen's clients to better tailor their content delivery systems.
The acquisition was previously announced to be worth an estimated $560 million.
Gracenote will operate as a business unit within Nielsen's Watch segment from its headquarters in Emeryville, CA, but will henceforth be known as "Gracenote, a Nielsen company."
via Celebrity Access
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