Christian P. Pewitt Blogs: Hypebot's 'Believe It Or Not' - iTunes Is Still The Most Popular Music Platform In The U.S.

Wednesday, February 22, 2017

While music download sales are clearly on the decline, don't count them out yet. According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most popular music platform in the US, beating Spotify and Pandora.

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More surprising facts from the survey:

86% of music consumers listen on their smartphones, making it by far the most popular device
70% of older listeners download (versus 51% who pay to stream), while 60% of Millennials do
(versus 63% who stream)