Spotify has announced that it will be taking its popular ¡Viva Latino! playlist on the road. The tour, produced in partnership with Cardenas Marketing Network (CMN), will feature performances by Daddy Yankee, Jowell y Randy, Bad Bunny, Becky G and Natti Natasha and is set to kick off at Chicago’s Allstate Arena on Thursday, August 23.
Additional cities and performers will be announced at a later date.
“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic, music-centric company as Spotify to produce ¡Viva Latino! Live, which brings together some of the biggest names in Latin entertainment for one night,” said CMN chief executive Henry Cardenas.”
“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” added Rocio Guerrero, Head of Global Cultures, Shows & Editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now.”
The launch of ¡Viva Latino! Live follows Spotify’s successful UK debuted of Who We Be Live, based on their playlist of the same name, and similar event RapCaviar Live, both of which are Live Nation co-productions.
Tickets for ¡Viva Latino! Live will be available via Ticketmaster.com on Friday, June 29, at 10 a.m. CT.
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