Sony/ATV has partnered with Lyric Financial to enable their U.S. songwriters and publishing clients to request advances in less than a minute.
"We are always looking for ways to provide the highest level of service to our songwriters," said Sony/ATV Music Publishing SVP of Worldwide Administration, Dale Esworthy. "Giving our writers the ability to see their current earnings and access them 24/7 when needed is an important innovation that we are thrilled to provide. We are excited to be the first music publisher to offer the virtual ATM."
The vATM was developed by Lyric Financial Founder and Chief Executive Eli Ball to give creatives the option to access their current and projected royalties. Established in 2007, Lyric Financial provides financing to working songwriters, producers, musicians, independent labels and music publishers who had previously been underserved by the financial services industry.
from hypebot http://ift.tt/2serG7C
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