GENERATION Z: How 13-20 Year Olds Use Social, Choose Gatekeepers, Consume Media

Generation Z, kids and teens born between 1996 and 2010, are the new hot consumer segment. Unlike millennials, most of whom grew up during the transitional years of the internet revolution, Gen Z has grown up in an entirely digital world and interact with it differently than anyone else. 

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via ADWEEK

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