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Loton Corp. has named music industry veteran Phil Quartararo as Vice Chairman of its LiveXLive subsidiary. LiveXLive delivers HD streams from festivals and clubs.
Quartararo, who was previously on the company’s advisory board, is known for helping launch Virgin Records America and the careers of such artists as Lenny Kravitz, Coldplay, and Janet Jackson. He also was President at both Warner Bros. Records and EMI.
LiveXLive has exclusive deals with major festivals including Rock in Rio, and venues including the Saban Theater in L.A. and Marquee in Las Vegas. Since launching in May 2016, LiveXLive has streamed performances by Katy Perry, Rihanna, Rod Stewart, Metallica, Sam Smith, Elton John, John Legend and others.
"the music industry had become flat and mundane"
“Building LiveXLive is a lot like when we launched Virgin. Everything in the music industry had become flat and mundane, and we came to shake it up,” says Phil Q. “Despite all the streaming music apps fighting for consumers attention, the pipe between artists and fans is broken."
“Phil is a seasoned veteran in the music and tech industry and has proven to be a leader at LXL,” commented Robert Ellin, Chairman of Loton, Corp. “In his expanded role, Phil will focus on artist relations, relationships with managers, distribution agreements, and global strategic partnerships."
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