Tuesday, February 28, 2017

Facebook Looks To Hire Legal Director Of Music Licensing As It Beefs Up Music Team

Facebook-musicA new job posting adds provides further proof that Facebook is finally getting serious about music. Facebook is now advertising for a Legal Director of Music Licensing to join Tamara Hrivnak who was recently hired to head the social network's music strategy. 

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image from www.adweek.com

Facebook has just posted a job opening for its first ever Legal Director of Music Licensing.  The candidate will be responsible for "solving cutting-edge licensing issues on a global scale, with an opportunity to help shape the future of music use on Facebook."

Responsibilities include:

  • Facebook_like_logo_1Support Facebook’s biz dev team in developing our music licensing strategy and helping lead negotiations across labels, publishers, and collecting societies globally
  • Lead and grow Facebook’s nascent music licensing legal team, and direct outside licensing counsel around the world

Last month, Facebook hired YouTube and Google Play's Director Of Music Partnerships' Tamara Hrivnak to lead its global music strategy. Prior to Google, Hrivnak, who is also an attorney, did a stint at Warner Music Group with a focus on publishing.

Despite being a pivotal place for music discovery, sharing and marketing, Facebook has been without a real music strategy. But they have been ramping up staff to serve the industry in recent months. So far, however, their focus has been on creating a better Content ID system.

As the new music team takes shape, labels, publishers and musicians are watching to see how the social behemoth intends to compensate them for the immense amount of unlicensed music shared and played in videos on the site.



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