6 Ways To Ensure You're Leaving Nothing On The (Merch) Table
Although sales of physical music may have declined, there's still plenty of money to be made in the merch department. Here we look at six effective ways of improving traffic and sales at the merch table during your next show.
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In this new post to MusicThinkTank, Brian Buchanan looks at six different ways in which musicians can drive up traffic and sales at their merch table during their next show.
"If your tour or album art has a strong color theme or visual motif, extend it to your merch table. It’ll look great, and it’ll feel comfortable and familiar to your fans.
Maybe this means buying a color-specific tablecloth or lights, or painting and distressing some wooden CD displays. Don’t be afraid to have a few props on the table that aren’t for sale (as long as things don’t get too cluttered). If your table reinforces your branding, it’ll make an impression that sticks with people even if they don’t buy anything."
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